Pamela Walker Laird: Advertising Progress: American Business and the Rise of Consumer Marketing (Studies in Industry and Society)

Ere largely controlled by owner manufacturers These owners created ads that reflected their own personal values and interests almost completely ignoring the tastes and desires of consumers They elevated the act of production in part because they wanted to show that material success did not come at the expense of spiritual uali. Creating consumers persuading people that they needed to buy Through this story Laird shows how and why in the intense competitions for both markets and cultural authority the creators of advertisements laid claim to progress and used it to legitimate their places in American business and cultu.

Heir funding Through this light we see that media history is inextricably intertwined with advertising history especially since the 19th centuryThis wonderful book traces the major shifts in advertising practice from about 1850 to about 1920 Laird identifies three major phases of advertising In the first phase advertisements Ations revolution that new technologies made possible Laird finds a fundamental shift in the kinds of people who created advertisements and their relationships to the firms that advertised Advertising evolved from the work of informing customers telling people what manufacturers had to sell to.

Laird s book should be of pressing interest to anyone who wants to use advertisements to argue a historical point I would go so far as to say that we should always have some awareness of the commercial underpinnings of other textual sources like newspapers and magazines which have relied on advertising to a great degree for Drawing on both documentary and pictorial evidence Pamela Walker Laird explores the modernization of American advertising to 1920 She links its rise and transformation to changes that affected American society and business alike including the rise of professional specialization and the communic.

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